InstaraceIntegrated Art Direction & Design
Agency: Punk/King James
Art Director: Myself
Designers: Myself/Raeesa Jenkins
A first-of-its-kind instagram experience called the Insta-Race let users step inside the wager from either Mika’s, Gugu’s or Vusi’s perspective. 38 different instagram accounts and over 250 unique images and video clips were used to map out each individuals’ journey, and allowed you to navigate the various options and decisions of each individual with incredible detail.