Walker wager (KingJames/2016)

Integrated Art Direction & Design

Walker wager (KingJames/2016)

Agency: King James/Punk

Designer/ Art Director/Information Architecture: Myself 

Copy writer: Anna Fourie


The Walker Wager campaign site that allowed all of South Africa to watch and follow Vusi beat Mika in the real-world wager, and then have a go at beating him in the virtual world. 

Once Vusi had won the wager against Mika in the real world, we wanted to let South Africa have a go at beating him in the virtual world. The Race interactive experience allowed users to sit in Vusi’s seat and try to match or beat Mika’s lap time. Accept the wager and begin the journey of learning the fundamentals of racing.


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